Pathway Summary

Pathway ID

2531

Pathway Title

Business Administration (Marketing) to Bachelor of Business Administration (Marketing)

Pathway Last Updated

2020-07-28

Sending Institution Information

Sending Institution

Durham College

Discipline/Division

Business/Finance/Administration

Program Area

Advertising/Business Communications/Marketing/Public Relations

Program Title

Business Administration - Marketing

Receiving Institution Information

Receiving Institution

Trent University

Discipline/Division

Business

Program Area

Business, General Business

Program Title

Bachelor of Business Administration (Honours), Specializing in Marketing and Consumer Culture

Contact Procedures

Recruitment and Admissions Office
Trent University
1-888-739-8885
discovertrent@trentu.ca

Pathway Details

Terms for renewal or cancellation

The agreement will be reviewed annually, or sooner in the event of major curriculum changes in either partner’s programs. This agreement may be terminated by either party. In this case, notice of one year is required. In the event of termination of the agreement, every effort will be made to ensure that students currently enrolled in the program will not be affected.

Eligibility for Pathway

To qualify for this agreement, students must have:

• successfully completed Durham College's Business Administration (Marketing) Advanced Diploma program;
• a minimum overall average of 75%.

Credit transfer

Students will be granted 10.0 credits, including:

• 0.5 ADMN 1000H - Contemporary Issues in Management and Organization
• 0.5 ADMN 2010H - Management Skills
• 0.5 ADMN 2100H - Introduction to Marketing
• 0.5 ADMN/ECON 2200H - Introduction to Statistics for Economics and Business
• 0.5 ADMN 2230H - Human Resource Management
• 0.5 ADMN-ECON 2250H - Introduction to Mathematics for Economics and Management
• 0.5 ADMN 3170H - Introduction to Retail Marketing
• 0.5 ADMN 3250H - The Legal Environment of Business
• 0.5 ADMN 3410H - Communications in Organizations
• 0.5 ADMN 3550H - Operations Management, Concepts and Cases
• 0.5 ADMN 3600H - International Business
• 0.5 ECON 1010H - Introductory Microeconomics
• 0.5 ECON 1020H - Introductory Macroeconomics
• 1.0 unassigned ADMN credit at the 1000 level
• 0.5 unassigned ADMN credit at the 2000 level
• 0.5 unassigned ADMN credit at the 3000 level
• 0.5 unassigned COIS credit at the 1000 level
• 1.0 unassigned ARTS credit at the 1000 level

Refer to the most recent version of the Undergraduate Academic Calendar for course descriptions: http://trentu.ca/calendar

Credits that must be achieved at the receiving institution

​Students have the opportunity to pursue a Bachelor of Business Administration (Honours) with or without the Specialization in Marketing and Consumer Culture. The requirements that students would have left to complete at Trent University are outlined below for both pathways:

Bachelor of Business Administration (Honours)

• 0.5 ADMN 2021H - Financial Accounting II
• 0.5 ADMN 2220H - Organizational Behaviour
• 0.5 ADMN 2510H - Organizational Theory
• 0.5 ADMN 3021H - Fundamentals of Managerial Accounting
• 0.5 ADMN 3200H - Financial Management
• 0.5 ADMN 3300H - Personal Ethics in Organizations and Business
• 0.5 ADMN 3400H - Markets, Governments and Organizations
• 0.5 ADMN 4030H - Strategic Management
• 0.5 ADMN 4101H - Thinking About Management
• 5.5 additional credits, including minimum 1.0 at the 3000 level or beyond, maximum 3.0 at the 1000 level, and minimum 0.5 from the Approved Indigenous Course List

​Bachelor of Business Administration (Honours) Specializing in Marketing and Consumer Culture

• 0.5 ADMN 2021H - Financial Accounting II
• 0.5 ADMN 2220H - Organizational Behaviour
• 0.5 ADMN 2510H - Organizational Theory
• 0.5 ADMN 3021H - Fundamentals of Managerial Accounting
• 0.5 ADMN 3200H - Financial Management
• 0.5 ADMN 3300H - Personal Ethics in Organizations and Business
• 0.5 ADMN 3400H - Markets, Governments and Organizations
• 0.5 ADMN 4030H - Strategic Management
• 0.5 ADMN 4101H - Thinking About Management
• ​​2.5 credits from the following:
  • 0.5 ADMN 2080H - Managerial and Market Research
  • 0.5 ADMN 3150H - Advertising
  • 0.5 ADMN 3160H - Branding
  • 0.5 ADMN 3560H - Organizational Analysis
  • 0.5 ADMN 3750H - Principles of Online Marketing
  • 0.5 ADMN 3870H - Internship - Field Placement Learning I
• 3.0 additional credits, including minimum 0.5 from the Approved Indigenous Course List

Students pursuing specializations within the Bachelor of Business Administration must achieve 65% in each course required for the specialization. For specializations leading to professional designations (such as CPA, CHRL) additional requirements apply. Please consult the academic calendar and meet with an academic advisor prior to pursuing specializations within the Bachelor of Business Administration.

Degree requirements are subject to change. Refer to the most recent version of the Academic Calendar for course descriptions and degree requirements, which apply to all undergraduate programs. http://trentu.ca/calendar

Anticipated normal schedule of student progression

Two years

Credential(s) to be granted on successful completion of all required components

Bachelor of Business Administration (Honours) with a Specialization in Marketing and Consumer Culture

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